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about us

Who are we and how did this come to be?

our business philosophy

Our philosophy is to create a natural, earth-friendly environment for our children to grow up in and we want to share that with you. We focus mainly on products made by moms and try to bring in as many Canadian products as possible. 

our employees

Natasha - President, CEO (Chief Everything Officer), and original natural urban mama.

Natasha left her career in the pharmaceutical industry after her first child was born.  Motherhood was the catalyst for the creation of Natural Urban Mamas.  The plan was to create the ideal place on the Internet that combined excellent local information for fellow mamas and wonderful products for their little loved ones too.

Calis and Leryn - spokes-babies, product testers and general cutie patooties.  All products get tested on or by these two and they have extremely high standards of cuteness, functionality and sustainability!

our mission

Our mission is to bring you, our fellow mamas and papas, the best information and the best products for you and your baby.  We source most of our products from local manufacturers here in Canada, and a few in the USA and Europe.  Organic, Natural, Fair-trade,Eco-friendly and non-toxic, these are the features we focus on when looking for new products. We hope that you will find what you need to make your life easier, your eco-footprint lighter and your role as a parent that much more fun!

our site

Natural Urban Mamas is not only a great place to find unique, earth-friendly, and often one-of-a-kind items for you and your baby, it is also a resource for local Edmonton and area mamas.  No matter what you are looking for, from local doulas and La Leche League meetings, to all the best places to shop for mama and baby, Natural Urban Mamas has it listed in our Information pages.